The Internet provides a powerful tool for good and bad reviews and commentary about you, your company, products or services. Unless you’ve experienced the consequences of someone’s online wrath, defamation, or just an honest bad review, it’s hard to imagine how devastating it can be to your business and your online reputation. Anyone can post just about anything somewhere on the Internet. Your customers can provide legitimate online reviews just as easily as an unscrupulous competitor can post something that is designed only to defame you or your business. The problem is, anyone reading the two comments will probably not know the difference between the two.

You want to have your customers, vendors, investors and employees post good things about your business. When they do, this information is front and center for anyone else looking to learn more about your company or products (or even you). What happens when you get a bad review? What can you do about that? What happens if someone just got mad at you and they decide to post lots of nasty things about your company or products? How do you deal with this?

More than just potential customers are looking at your online information. The Internet is the first stop for anyone looking for any kind of information. This includes potential investors, potential employees, vendors, consumer advocates, competitors, the press and even law enforcement officials may research your company and executives online.

The internet is a permanent record of every good thing and every bad thing that’s ever been written online about you and your businesses. It doesn’t matter if the bad things written are
true, totally false or somewhere in the middle. What matters is that its out there and you have to be proactive in order to manage the information and your online reputation.

Proper online reputation management requires planning and thoughtful content creation and determination. Reputation management merges several marketing-related disciplines including:

Content writing
Directory listings
Press releases
Business intelligence
Search engine optimization
Thorough knowledge of major websites terms of service and people to contact
Internet technologies for monitoring

We can help you create a strategy for your business and key employees. Being proactive and developing a plan for managing your online reputation is critical. Give us a call and we can help you put this plan together, then show you how to monitor and manage the information.

Call now: 404 355-6900

Mobile e-Commerce made easy

Yes, you read that right.  Mobile technology has made it possible for small businesses and field workers to accept credit card payments using their mobile device! An innovative e-Commerce transaction company called Square, created a device that’s amazingly simple to set up and use.  To accept a payment you type in an amount on your phone and swipe a customers credit card with a tiny card reader plugged in to your phone.  Set up is a simple process creating a Square account and installing their application on your smart phone.

Priced for small business

Square uses a pricing structure that simpler and cheaper than PayPal and other similar online credit card processing services.  A simple and low rate of 2.87% per transaction is sure to please small business people.  No per transaction fees, no monthly service fee and there isn’t even a set up fee.  Payments go straight to the bank account you link with the square up device.  On top of all that, there’s no long term commitment to keep using the service.

Imagine

Imagine owning a restaurant where your delivery drivers could accept debit cards right at the customers door.  We can think of thousands of other great uses for this mobile e-Commerce technology.  Contact us (404-355-6900) today and see how we can help you with this and other great e-Commerce technologies designed to grow your business.

WebTransit provided complete End to End eCommerce services for the Ida Cason Callaway Foundation (ICCF) for their online store campaign.

For 4 years we designed/created products, managed contract manufacturing specifically for the ICCF, provided the online web store, online marketing, online credit card services, call center, customer support, fulfillment services and all eCommerce services and physical integration with Callaway’s 3 retail stores.

The White House Historical Association (WHHA) is a nonprofit institution whose purpose is to enhance the understanding, appreciation and enjoyment of the White House.

The WHHA Web site (developed on MS Commerce Server, .NET and MSSQL) is a unique mix of historical information, esthetically interesting graphics and photos and one of the largest nonprofit online stores that provides a significant component of the organization’s budget.

WebTransit has been providing total support services to WHHA to reorganize their data and eCommerce infrastructure, including workflow management for order taking and fulfillment for the online store. www.whitehousehistory.org

The Georgia Learning Connection (GLC) site was an intranet site for teachers, managed by the Georgia Department of Education and was designed to provide a dynamic, interactive, online resources that enhanced and supported K-12 teaching and learning in Georgia.

The GLC site was an extensive, custom built content management system (based on ASP, .NET, MSSQL) that provided online teaching resources, targeted information, lesson plans and other electronic assets designed to support teachers with their educational goals. WebTransit was hired by the Georgia Institute of Technology to collaborate on the delivery of a component of the GLC which further supported the collection of electronic assets and educational materials from non-profit organizations such as the High Museum, Junior Achievement, Zoo Atlanta and others.

GRA is a nonprofit organization that helps create opportunities to grow Georgia’s economy through scientific discovery and investment. WebTransit has worked with GRA for over 10 years.

Most recently, WebTransit created and continues to support their content management system based Web site (using DotNetNuke, .NET and MSSQL) that allows GRA to manage their content, create programs for grant applications, manage online messaging and newsletters.
gra.org

The Commission for a New Georgia site is an extensive custom built extranet (using Microsoft products, ASP, .NET and MSSQL) for Governor Sonny Perdue’s private-sector task force groups.

Members included CEOs from Georgia’s largest corporations. WebTransit built the data driven web application to allow hundreds of users to manage new task force activities, calendars, online content, documents, deliverables and programs.

WebTransit also created a custom content management system that allowed site administrators the ability to manage all aspects associated with the users, display pages, reports, articles, links, and other electronic assets associated with the site. newgeorgia.org

Custom Content Management System Design

WebTransit provided Winship Cancer Institute with a custom-built content management system. The site tool was designed to provide performance and flexibility that would allow the Institute to control content throughout their massive Web site.

WebTransit delivered a custom PHP and Oracle based content management system that allowed Institute personnel to manage all content, pages, personnel access, images, documents, access levels, email forms, subscriptions and data elements associated with the site.WebTransit partnered with Point of Vision on this project.

winshipcancer.emory.edu/

Ekton CMS Development Example

WebTransit was contracted to provide technology support and programming to the Federal Home Loan Bank of Atlanta. The project involved implementation of a custom-built organization-wide content management system for the FHLB intranet.

The development was based on the Ektron development platform, a sophisticated content management system application (based on Microsoft .NET and Microsoft SQL Server) that enables developers to create powerful, enterprise class CMS Web sites and Web applications.

WebTransit assisted in the development of several Ektron modules that were designed to help the organization manage their online content, operations, and departmental activities. WebTransit partnered with Point of Vision for this development.

Content Management System Design and Development Example

WebTransit was contracted to be technology lead support to an early revision of the Castrol North America site. The project was based on an early content management system that served up dynamic content from several databases.

During this project, WebTransit provided information architecture, database design and programming services. The design lead on this project was (now defunct) iXL Interactive.